why auction
Auction Provides High Exposure Sales Approach
- A focused advertising campaign is conducted for each property
- Quality brochures are produced and distributed to a broad range of real estate purchasers
- Various media are used to promote the property being sold including newspapers, television, radio, magazines, direct mail and video
- Encourages Realtor® participation
- Once the promotion begins, the auction sale takes place in about three to four weeks
- Auction promotions can generate a sale prior to auction day
- Auction avoids drawn-out negotiations and unnecessary contingencies because terms and conditions are preset by the seller
- The auction process causes multiple buyers to compete at the same time and place to purchase your property
- Competition generates excitement and motivates buyers
- Competitive bidding often draws prices higher than the seller's expectations
- High demand, broad interest properties where competition between buyers would increase price
- Property a seller desires to convert to cash quickly
- Properties owned by seller who has purchased second property using a bridge loan or who has signed a contract for property "subject to the sale of existing property"
- Estate and surplus properties
- Inactive real estate listing needing a fresh marketing approach
- Experienced, professional staff that specializes in real estate auctions
- High impact, focused marketing campaign
- Direct mail marketing to a target audience
- Property CD and/or video production
- Newspaper, magazine and other print advertising media
- Extensive Internet and E-mail promotion of property
- One or more open houses as well as individual showings
- Detailed information packet on each property for interested buyers
- Ballroom or tent facility in which to conduct the auction as appropriate
- Financing for real estate buyers tailored specifically to our auction program
- Realtor® participation
- Buyer, seller and Realtor® auction education seminars
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