Auction Provides High Exposure Sales Approach

  • A focused advertising campaign is conducted for each property
  • Quality brochures are produced and distributed to a broad range of real estate purchasers
  • Various media are used to promote the property being sold including newspapers, television, radio, magazines, direct mail and video
  • Encourages Realtor® participation

Auction Sales Reduce Time On The Market

  • Once the promotion begins, the auction sale takes place in about three to four weeks
  • Auction promotions can generate a sale prior to auction day
  • Auction avoids drawn-out negotiations and unnecessary contingencies because terms and conditions are preset by the seller

Auction Creates Buyer Competition

  • The auction process causes multiple buyers to compete at the same time and place to purchase your property
  • Competition generates excitement and motivates buyers
  • Competitive bidding often draws prices higher than the seller’s expectations

Good Auction Candidates

  • High demand, broad interest properties where competition between buyers would increase price
  • Property a seller desires to convert to cash quickly
  • Properties owned by seller who has purchased second property using a bridge loan or who has signed a contract for property “subject to the sale of existing property”
  • Estate and surplus properties
  • Inactive real estate listing needing a fresh marketing approach

What Woltz & Associates Offers You

  • Experienced, professional staff that specializes in real estate auctions
  • High impact, focused marketing campaign
  • Direct mail marketing to a target audience
  • Property CD and/or video production
  • Newspaper, magazine and other print advertising media
  • Extensive Internet and E-mail promotion of property
  • One or more open houses as well as individual showings
  • Detailed information packet on each property for interested buyers
  • Ballroom or tent facility in which to conduct the auction as appropriate
  • Financing for real estate buyers tailored specifically to our auction program
  • Realtor® participation
  • Buyer, seller and Realtor® auction education seminars

True market value may be increased by using NAA auction professionals

By J.J. De Simone

Perhaps one of the most important lynchpins in the auction method of marketing, “market value” is a frequently used but oftentimes misunderstood concept by buyers and sellers alike.

Read full article (auctioneers.org)